Blogging Roller

InfoWorld In addition, the report found that the perceived business value of different Web 2.0 tools varies widely, with instant messaging and RSS noted as being the most valuable for organizations while blogging is at the bottom of the list. Only 11 percent of those surveyed said blogging had substantial benefits, while 48 percent said blogging had moderate benefits to the company.

Nearly one in four of those surveyed said RSS is the highest-value technology, Young added. Most frequently, RSS is used for corporate communication or content aggregation, the report said. It also allows many other Web 2.0 technologies to work more efficiently with its publish and subscribe mechanism, Young added.

The report also noted that companies with more Web 2.0 technology in place get a higher business value than those using fewer tools. Those enterprises with blogs, podcasts, wikis, RSS, and social networks in place get the most ROI, the report noted.

However, those surveyed noted there is no "killer combination" of the tools, although RSS was most strongly correlated with high-value combinations.

That seems to imply that Spikesource/Intel's SuiteTwo product is on the right track with its combination of blog, wiki and RSS/Atom technologies.