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$yndication

Janne Jalkanen: This is by the way the reason why I think that Atom should be considered primarily as a content-delivery channel, and not a "standard for publishing weblogs". People know how bad I am at predicting, but my guess is that measured by volume, in two years most content transported through syndication standards (like RSS and Atom) will be non-weblog. While blogging is important, it cannot match the sheer volume of corporate-created content services. There's money to be made in syndication - go get it, folks!
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