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Scamming Technorati.

Step off Pilgrim, Ito, Winer, and all of you A-list bloggers 'cause I'm more technoratical than all y'all. I'm #4 in the Technorati 100. Bam! Look at my numbers:

Technorati screenshot showing my blog at #4

Technorati, for those who know not, is a website that rates the popularity of weblogs based on the number of links to each weblog. My modest little weblog is not very popular, so how did this happen? I assure you, I never intended to scam my way to the top. I was kidding about that secret plan.

Here's the deal. Since time began and before I ever heard of Technorati, I've been putting links to Roller developers Lance Lavandowska, Matt Raible, and myself in the page templates that ship with Roller. Some folks remove those links, but most don't and so now most every new Roller-based blog boosts our standings on Technorati. As JRoller grew to thousands of users, folks started to notice this. A couple of weeks ago, everybody was amazed to see my modest little weblog hovering around #80.

Recently, a lot of blogs named "My Moblog" started to appear in my Technorati Link Cosmos. Turns out, all of these blogs are running on a Roller based server at 212.180.4.202 which, according to whois, is owned by EasyNet.FR. I'm not sure what they are doing there at EasyNet, but perhaps Minerva, or one of her readers, knows. Minerva's weblog, called Geegaw contains a link to one of those EasyNet blogs with the text Top 100, here I come! See below:

link to an EasyNet blog on Geegaw

What does she, or one of her readers, know that I don't? Is somebody using Roller to game Technorati and if so, why am I the beneficiary of this scam?

Comments:

One weblog that is really just a device to promote a sex video managed to scam its way to #1 on Daypop's Top 40 until I emailed Dan Chan and he blacklisted the blog. Many porn sites and a few shabby e-commerce sites send false referrals to weblogs. Those that show referrs on their pages boost the spammers rank on sites ranging from Blogdex to Google. Don't know if any of this is at work on Technorati.

Posted by Richard Evans Lee on January 06, 2004 at 10:50 AM EST #

Check it out: http://jimfl.tensegrity.net/eb/archives/001322.shtml

Posted by Minerva on January 11, 2004 at 04:18 AM EST #

It looks like 212.180.4.202 is sending pings with the URl of each entry rather than the blog as a whole, causing excess spidering. If you can tell them how to configure the software to do this right, please do.

Posted by Kevin Marks on January 12, 2004 at 07:49 AM EST #

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