Blogging Roller

Microsoft's messiah of blogging Robert Scoble and friend Shel Israel are doing a book together about corporate blogging. They're going to break some rules along they way as well, by developing the book in public and on their blogs. When they finish they'll sell the book on eBay to the top bidding publisher. Very interesting. Sounds like they are going to focus on public blogs rather than the private k-log style blogs that John Robb suggests. For now, Scoble calls it the red couch project.