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How will Sun profit as a company?

The solution, according to [Sun Chief Engineer] Gingell, is simple. "Despite popular belief, our business has always been about solving customer problems by building solutions on top of fairly standard things and just doing a better job of it than our competitors. SPARC is an IEEE standard. Unix isn't substantially different from one version to the next. We just did it better and faster than anybody else. When it comes to Java, there's no reason we can't do the same." [ZDNet: Sun bets its future on Java]
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