Blogging Roller

It's hard to believe it's been three years since the blogs.sun.com (BSC) launch. Sun bloggers are having a birthday party of sorts around the tag bsc3years, so check out all the posts. My favorite is Linda's, which sums up the successes and reasons for the success of BSC. I think she's right on the money with her comments about employee blogging. Let me add this: you don't need a marketing team or a blog consulting firm to write your company's blogs. Trust your employees. Encourage them to blog and, if you can, provide the enabling infrastructure. I think I may have said that before

I still remember how amazed, surprised and pleased I was to learn that Sun was using Roller. I found out on May 5, 2004 via Roller; I noticed referrers from blogs.sun.com and just couldn't believe my eyes. Shortly after that I wrote to Tim Bray, who introduced me to Will Snow and soon I managed to become part of the BSC phenomenon. I'm proud to have played a part in the BSC success, but the success was certainly not due to the Roller software; it's the bloggers who made BSC. So here's to the BSC bloggers: happy birthday!