Blogging Roller

Linda Skrocki: I find it interesting that although trust is a two way street, the focus in the blogoshpere is often on companies going out on a limb by trusting employees to blog on a corporate sponsored site, but the fact is, employees also go out on a limb for companies when they contribute content to the company blog site (whether it's personal or not).

Some wonderful insights from blogs.sun.com PM Linda Skrocki, read the whole post. She's writing about Sun's 2007 Corporate Responsbility Report.