Blogging Roller

Fred Stutzman: Most of us are not internet celebrities, but the social software we use assumes we are (or want to be). It's time to rethink this, to build closets and spaces for whispering into social software.

Here's a concept that I've been using to help me both in my blog writing and to filter all the incoming feeds, tweets, photo sharing and social bookmarking items that come in via my feed reader: my A list. It's not made up of famous folks and big blog names like Scoble or Winer or Arrington. My A list is made up of people that I know or work with and that I believe are following me in some way, reading my blog, subscribing to my tweets or working with me on a project. I've got a folder in my feed reader and my A list is always the one I read first. Sometimes I don't get much farther than than before hitting the mark all read button. And when I do blog, that folder helps remind my of who I'm writing for. "A" stands for audience.