Worth a read and related to my Web Integration Patterns post on Embedded Properties in HTML:
HTML5 Microdata and Schema.org:HTML5 Microdata and Schema.org On June 2, 2011, Bing, Google, and Yahoo! announced the joint effort Schema.org. When the big search engines talk, Web site authors listen. This article is an introduction to Microdata and Schema.org. The first section describes what HTML5, Microdata and Schema.org are, and the problems they have been designed to solve. With this foundation in place section 2 provides a practical tutorial of how to use Microdata and Schema.org using a real life example from the cultural heritage sector. Along the way some tools for implementers will also be introduced. Issues with applying these technologies to cultural heritage materials will crop up along with opportunities to improve the situation.