Blogging Roller
Dave Johnson on social software, open source and Java
Sealing deals faster... with Roller.
Business Week: Jonathan Schwartz, president and chief operating officer of server maker Sun Microsystems (SUNW ), first suspected that his blog was a success when his salespeople began reporting that customers were reading his posts and sealing deals faster. Schwartz saw that as irrefutable proof that his blog, started on June 28, was a gold mine.
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